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The Journey of Social Media

Now there's no denying that social media has completely changed the world. It has transformed our day to day life, our ability to interact with anyone at any second, globally! It has given us access to endless possibilities and opportunities and let's be honest.. it isn't going anywhere any time soon! I am a 'Gen Z' (babies born 1995 onwards), so I just made the cut! Why is this relevant? Well.. social media began in 1997 (believe it or not!) The year I was born. It started to grow in the early 2000's with the likes of 'Myspace' and 'Bebo'. Then came Facebook, then Youtube and 2 years later Twitter was born. Followed swiftly by Instagram in 2010 and Tiktok in 2016. Being a 'Gen Z', I have grown with Instagram from the very beginning and if you're like me and remember when the logo looked like this (see below), then you'll also remember all the funky filters Instagram once had which were pretty retro actually!

The online growth we have experienced in the last 10 years is phenomenal with statistics showing that social network platforms have almost tripled their total user base in the last decade alone! Tripled!! There are approximately 4.8 billion users globally across all of the social networks. So why does this matter? Why is this important to me? You might ask... Well, it is clear that social media is only on the way up and with anything we need to use this to our advantage. Whether you are a business owner, an influencer, a model or a musician.. social media gives you a platform that we otherwise didn't really have all but 10/11 years ago. (Or at least not at this level). So, use it! And if you use it well and with good strategy then what you want to achieve is often at the end of your finger tips and whilst growth can sometimes take time, it can often happen very quickly!

That is where I come in. Having grown with social media through all my teenage years into adulthood, I have been able to test what works and what doesn't, gain a better understanding of the analytics behind social channels, look into insights and marketing strategies and ultimately social media has been in my life longer than it hasn't and I have a huge love and passion for it.

Creating content for social channels is so much fun, being able to get creative with videography and imagery and ultimately portray yourself or your brand effectively and efficiently!

Social media is essential for any growing business! I know I personally always check out a companys social media before planning a visit to their store/ bar/ restaurant/ hotel etc.. And why? Well because it gives me a further insight into the experience I will expect to have there, I get a feel for the 'vibe' and it helps me make a decision as to whether or not I want to visit. So one key way to continue to increase footfall through your doors and exposure/ awareness on your business... have a strong social channel with good content that answers customers questions before they even need to ask them!

Whilst this is very short & sweet, I hope you've enjoyed this write up and found it insightful! I'd love to chat to you further about what I can offer and how we could work together! If you are interested, you'll find a great little button below which will do the work for you! Let's get hustlingggg!

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